We’re excited to announce that Bill Bennett has officially joined Blue Collar Robotics as Strategic Advisor, starting February 23.
Bill brings rare, hands-on leadership experience at the exact intersection of grocery retail, eCommerce operations, and scalable fulfillment execution – the world we’re building for.
Most recently, Bill served as CEO of Innovative Food Holdings, an online specialty foodservice marketplace, where he tripled the company’s market cap and led the business to consistent profitability for the first time in a decade.
Previously, Bill was Vice President of eCommerce at Kroger, where he helped lead the company’s $11B eCommerce business, working across marketing, merchandising, product, supply chain, technology, and analytics to drive enterprise-wide growth strategy. Before Kroger, Bill spent more than seven years at Walmart, holding multiple leadership roles across eCommerce and store operations, including finance, merchandising, strategy, analytics, and product management.
We’re thrilled to have Bill’s guidance as we bring Robotic Labor-as-a-Service (RLaaS) into real grocery environments and help retailers scale fulfillment with a practical, unit-economics-first approach.
Welcome aboard, Bill!




